Darren recently took part in an evening to showcase the art of men’s hairdressing at the prestigious Fellowship for British Hairdressing Men’s Hair Presentation. The evening took place at the Alan D Academy in Farringdon where Darren gave a presentation alongside some of the biggest names in British hairdressing, chosen to demonstrate their skills and creativity on male models. Darren said “Men’s hairdressing is a core part of our business and is a huge market now – men have become more image conscious and aware of their direction in fashion and are willing to pay for good quality services. Equally men are much more willing to tap into product care for their hair and maintenance, and the products available to them are much more sophisticated now, the formulations are more gentle to the hair and actually deliver what they promise. There’s a wider choice for men and increasingly they can protect their hair for the future.”